TripleM Reviews - IT'S GIVING Drinks Review: Fizz-tastic Flavours

IT'S GIVING Drinks Review: Fizz-tastic Flavours

A Fresh Take on the Everyday Soft Drink

There is something timeless about opening a chilled can of something fizzy. That familiar sound as the tab lifts, followed by the rush of bubbles, sets the scene before you've even taken the first sip. Soft drinks have long been associated with little moments of enjoyment, whether that's sitting down with lunch, relaxing after a busy day or sharing refreshments with friends.

But the soft drink landscape has changed. Today's shoppers have considerably more choice than simply picking between a handful of traditional fizzy drinks. There is growing interest in drinks that combine interesting flavours with different ingredients and nutritional considerations, creating products that feel a little more contemporary.

IT'S GIVING DRINKS is a brand that fits neatly into this changing landscape, with a range of sparkling fruit drinks that aims to bring plenty of flavour while taking a different approach to the traditional soft drink.

For this review, we're looking at three flavours from the range: Apple & Elderflower, Mango & Passion Fruit and Black Cherry. Although they share some similarities in their formulation, each has its own distinctive flavour personality, making them interesting to explore individually.

From the lighter, floral character of Apple & Elderflower to the tropical enthusiasm of Mango & Passion Fruit and the deeper fruitiness of Black Cherry, the trio provides plenty of variety.

Getting to Know IT'S GIVING

IT'S GIVING has built its identity around what it calls "feel good fizz", combining bold flavours with a selection of ingredients designed to give its drinks a point of difference.

One of the most interesting aspects of the range is the inclusion of plant fibre. The brand states that each can contains 6g of plant fibre, with chicory root inulin used in the recipes. This is considerably different from the formulation consumers might expect from a conventional fizzy drink.

The drinks are also positioned as low sugar and low calorie, while the brand says it doesn't use artificial sweeteners. Instead, stevia is used within the formulations to provide sweetness.

There is also real fruit juice from concentrate within the different recipes, helping to establish the fruit-forward character that sits at the centre of the range.

It's a combination that gives IT'S GIVING a clear identity in an increasingly diverse soft drink market.

Apple & Elderflower

Starting with Apple & Elderflower, this is perhaps the most understated of the three flavours.

Apple is a familiar soft drink flavour, but pairing it with elderflower gives the combination a more distinctive character. The apple provides the recognisable fruity foundation, while elderflower introduces a delicate floral note.

That contrast is what makes this flavour interesting. It isn't simply an apple drink with extra sweetness. The elderflower element gives it a more sophisticated direction, creating a flavour profile that feels particularly suited to anyone who prefers lighter fruit drinks.

The recipe contains apple juice from concentrate, alongside chicory root inulin, natural flavourings, vitamin C, stevia and apple cider vinegar.

Served chilled, it has the kind of refreshing personality that would work particularly well alongside lunch or as an afternoon drink. It also feels naturally suited to warmer weather, when lighter and more refreshing flavours tend to come into their own.

Apple & Elderflower is therefore a good introduction to the IT'S GIVING range because it demonstrates how the brand takes a familiar fruit and gives it an additional layer of character.

Mango & Passion Fruit

Moving from delicate and floral to bright and tropical, Mango & Passion Fruit takes a completely different route.

Mango and passionfruit are two fruits that naturally complement each other. Mango brings its distinctive tropical sweetness, while passionfruit contributes a sharper and more vibrant fruit note.

The result is a combination with plenty of personality.

The recipe includes mango and passionfruit juices from concentrate, alongside the same wider formulation elements found throughout the range, including chicory root inulin and stevia.

Of the three flavours, this is probably the one that immediately creates the strongest tropical association. It's easy to imagine reaching for a chilled can on a sunny afternoon or serving it alongside a casual meal.

The fruit combination also means the flavour doesn't rely entirely on sweetness. Mango provides the rounded foundation while passionfruit helps add contrast.

For anyone who enjoys tropical soft drinks, this is an obvious flavour to explore.

It has a livelier personality than Apple & Elderflower and demonstrates how broad the IT'S GIVING range can be despite the shared philosophy behind each drink.

Black Cherry

Then we come to Black Cherry, which brings a darker and richer fruit profile to the collection.

Cherry has long been a popular flavour in the soft drink world, but black cherry gives the familiar fruit a slightly deeper identity. Rather than the tropical brightness of Mango & Passion Fruit or the delicate floral character of Apple & Elderflower, this is the flavour that feels more indulgent.

The recipe contains apple juice from concentrate and black cherry juice from concentrate, with black carrot concentrate also appearing in the formulation.

The deeper fruit character makes Black Cherry particularly interesting for those who prefer their soft drinks to have a more substantial flavour.

It also gives the trio a useful balance. If all three flavours were light and fruity, the range could begin to feel repetitive. Black Cherry prevents that from happening by taking the flavour profile in another direction.

It's the kind of drink that can work equally well as an afternoon refreshment or alongside a more indulgent meal.

The Importance of the Fibre

One of the features that makes IT'S GIVING different from many familiar fizzy drinks is its focus on fibre.

Each can contains 6g of plant fibre, which comes from chicory root inulin.

Fibre is an important part of a balanced diet and is naturally found in foods including wholegrains, vegetables, fruit, beans, peas, lentils, nuts and seeds. While a fizzy drink shouldn't be viewed as a substitute for these foods, the inclusion of fibre gives IT'S GIVING a distinctive nutritional angle.

It's also a clever way of differentiating the brand in a crowded marketplace.

The company isn't simply competing on flavour. It has created a drink with an additional ingredient that consumers may not expect to find in a can of fruit-flavoured fizz.

That helps give the range a more contemporary identity without taking away from its primary purpose: being an enjoyable drink.

Fruit Takes Centre Stage

Despite the additional ingredients, the fruit remains central to the experience.

Each flavour has been developed around a recognisable combination rather than relying purely on generic flavouring. Apple features in Apple & Elderflower, mango and passionfruit are at the heart of Mango & Passion Fruit, while black cherry gives the third option its distinctive identity.

This makes the range easy to understand.

You don't need to decipher complicated flavour names or wonder what each can is supposed to taste like. The names tell you exactly where each drink is heading.

At the same time, the combinations provide enough individuality to make trying different flavours worthwhile.

A Different Approach to Sweetness

Another aspect worth considering is the approach to sugar.

IT'S GIVING describes its drinks as low sugar and low calorie and says the range contains no artificial sweeteners. Stevia is used as a sweetener within the recipes.

This gives the drinks a different nutritional profile from many traditional soft drinks, where sugar can be a significant part of the formulation.

Of course, individual nutritional requirements and preferences differ, so checking the nutritional panel on the particular can remains the best way to understand exactly what you're drinking.

What is clear, however, is that IT'S GIVING has deliberately designed its drinks around a lighter approach to sweetness while retaining the familiar enjoyment of a sparkling soft drink.

The Role of Apple Cider Vinegar

Apple cider vinegar is another unusual addition to the formulations.

It appears in small quantities within the recipes, adding another point of difference without becoming the dominant characteristic of the drinks.

This is important because nobody picking up an Apple & Elderflower or Mango & Passion Fruit drink is necessarily looking for a strong vinegar flavour. The fruit combinations remain the stars of the show.

The inclusion of apple cider vinegar is therefore best understood as part of the overall formulation rather than the defining taste.

It is another example of how IT'S GIVING has attempted to create something different from a conventional fruit-flavoured fizzy drink.

Three Flavours, Three Personalities

Perhaps the most enjoyable aspect of trying the three drinks together is recognising how differently they approach flavour.

Apple & Elderflower is the lightest and most delicate option. The combination of crisp apple and floral elderflower gives it a refreshing character.

Mango & Passion Fruit is the tropical choice. Its combination of sweet mango and tangy passionfruit creates a much more vibrant profile.

Black Cherry is richer and darker, providing a deeper fruit flavour that feels more indulgent.

That means there is no obvious need for one flavour to dominate the range. They are complementary rather than competing.

Someone who prefers delicate fruit flavours might gravitate towards Apple & Elderflower, while tropical fruit fans could favour Mango & Passion. For those who enjoy darker berry and cherry-style drinks, Black Cherry could easily become the standout.

Made in the UK

IT'S GIVING also states that its drinks are made in the UK and third-party tested.

For consumers who want to know more about the provenance and production of the products they purchase, these details are worth noting.

Third-party testing can provide an additional layer of reassurance because testing is carried out independently of the brand itself.

Combined with the straightforward ingredient presentation, this helps create a more transparent picture of what sits inside each can.

ALL IN ALL: That's the Spirit!

IT'S GIVING DRINKS has taken the familiar idea of fizzy fruit refreshment and given it a distinctly modern makeover.

With Apple & Elderflower, Mango & Passion Fruit and Black Cherry, the brand has created three flavours that are noticeably different while sharing the same underlying approach. Each can contains 6g of plant fibre, while the drinks are positioned as low sugar and low calorie and use stevia rather than artificial sweeteners. The recipes also incorporate real fruit juice from concentrate and small amounts of apple cider vinegar.

What really works is the variety. Apple & Elderflower delivers delicate, floral freshness; Mango & Passion brings a burst of tropical character; and Black Cherry rounds things off with a deeper, richer fruit flavour.

The result is a range that doesn't take itself too seriously while still offering something beyond the standard fizzy drink.

Whether you're drawn to crisp apple, exotic mango or juicy black cherry, there's a flavour here ready to bring a little more fizz to the day. And with a range this lively, you could say IT'S GIVING really does have its pop together.

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