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When a skincare brand manages to feel both cutting-edge and grounded in simplicity, it’s worth paying attention. Dew of London is one of those brands — and their Milky Myst Face Serum is a standout product that shows how refined, minimalist skincare can deliver real results.

This review takes a deep dive into Milky Myst, a vegan, fragrance-free, dermatologist-tested serum designed to hydrate, balance, and protect all skin types. We'll cover what it is, how it works, and who it’s really for — with a clear focus on what it does right.

A New British Brand Rooted in Calm and Clarity

Launched in late 2024 and based in Covent Garden, Dew of London is a fresh, UK-born brand that’s already making waves for all the right reasons. Founded on a desire to bring wellness and simplicity to everyday skincare, they focus on clean, science-backed ingredients without unnecessary fillers or fragrances.

The name “Dew” captures the heart of their ethos: natural renewal, early morning clarity, and a sense of quiet restoration. Every product in their growing range is vegan, cruelty-free, and consciously formulated — made in the UK and designed for modern skin that’s exposed to stress, pollution, and imbalance.

Key Ingredients: What’s Inside the Milky Myst Formula?

Here’s what makes this formula effective without being aggressive:

• Niacinamide (Vitamin B3)
  A gold-standard ingredient for improving uneven tone, shrinking the look of pores, and strengthening the skin barrier. Great for all skin types — especially if you're dealing with sensitivity or dullness.

• Magnesium PCA & Lecithin
  Support your skin’s natural balance and keep it resilient against stress or dehydration.

• Hydrating agents
  Includes glycerin, propanediol, pentylene glycol, maltodextrin, and coco-caprylate — these ingredients lock in moisture and give the serum its signature silky, milky feel.

• Plant Extracts
  A soothing blend of Withania (Ashwagandha), Oat, Chamomile, Lemon Balm, Skullcap, and Passionflower offers antioxidant protection and helps reduce redness or irritation.

• Lotus and Blue Lotus Flower Water
  Add brightness and a light, refreshing finish that gives skin a natural glow.

• Enantia Chlorantha Bark Extract & Oleanolic Acid
  Help control oil production and prevent clogged pores without drying the skin.

Importantly, it’s free from artificial fragrance or essential oils, which can be irritating for many skin types — especially sensitive or acne-prone users.

Who This Serum Is Made For

Milky Myst is an ideal pick if:

• You want to simplify your skincare routine without losing effectiveness.

• Your skin feels stressed, unbalanced, or easily irritated.

• You’re dealing with combination skin — dry in places, oily in others.

• You prefer fragrance-free products or react to heavily scented skincare.

• You want visible results but without harsh exfoliants or actives.

• You value UK-made, ethical beauty that aligns with conscious consumer values.

Whether you’re 20 or 60, this serum adapts well to a wide range of skin needs and life stages.

What It’s Like to Use

The texture is one of the first things you'll notice — a soft, milky emulsion that absorbs fast but leaves your skin feeling hydrated, smooth, and subtly plump. It layers well under moisturiser and sunscreen in the morning, and it works just as effectively as part of a nighttime wind-down routine.

It’s non-sticky, non-greasy, and won’t pill under makeup. A few drops go a long way — just smooth it onto clean skin and let it sink in before sealing with your moisturiser of choice.

The Pros (Because Honestly, We Couldn't Find a “Con”)

✔ Fragrance-free and gentle — perfect for sensitive skin.

✔ Multi-tasking formula — targets hydration, tone, oil balance, and barrier support.

✔ Clinically sound ingredients — nothing unnecessary or irritating.

✔ Leaves skin smoother and more even-looking with consistent use.

✔ Vegan and cruelty-free — aligns with ethical skincare standards.

✔ Made in the UK — supports local production and high manufacturing standards.

✔ Balances both oily and dry zones — especially helpful for combination skin.

✔ Elegant texture — no stickiness or residue.

When and How to Use It

• Morning: Apply to clean skin before moisturiser and SPF.

• Evening: Use after cleansing as your key serum step.

• You can use it twice a day or once daily depending on your skin’s needs.

• Works well under makeup or paired with richer creams in winter.

ALL IN ALL: A Quiet Hero in Everyday Skincare

Dew of London’s Milky Myst Serum is one of those rare skincare products that delivers on multiple fronts without overwhelming your skin — or your bathroom shelf. It’s smartly formulated, beautifully lightweight, and backed by science, not hype.

If you’ve been looking for a go-to serum that hydrates, brightens, soothes, and protects, this one’s worth trying. It’s gentle enough for sensitive skin, but effective enough to show visible improvements in tone and texture with regular use.

We love how it reflects everything Dew of London stands for: calm, conscious skincare that works with your skin — not against it.

🧴Price: £39.50 for 30ml

🌿Skin types: All — including sensitive, combination, oily, and dry 

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