Granola has become something of a breakfast luxury in its own right. Once regarded simply as a healthier alternative to sugary cereals, today's best granolas have moved firmly into the world of premium food, with carefully selected nuts, seeds, dried fruit and natural sweeteners transforming what might otherwise be a rather ordinary bowl of oats into something considerably more indulgent. Scrumshus The Premium Granola Maple & Nuts is a particularly good example of this approach, combining jumbo oats with honey, coconut, raisins, sunflower seeds, maple syrup, almonds, pumpkin seeds, cranberries, hazelnuts and cashew nuts. Sold in a 500g box through Waitrose, it is described as a luxury premium granola baked to a crunchy, chunky texture, with the brand also highlighting its presence in fine hotels. At the time of writing, Amazon lists the granola at £4.90, making it an interesting proposition for anyone looking to give their morning routine a more indulgent upgrade.
There is an immediate difference between granola that simply fills a cereal bowl and granola that makes breakfast feel like an occasion. Scrumshus belongs firmly in the latter category. The combination of large oat pieces, nuts, seeds and dried fruit gives it a substantial appearance before you've even added milk or yoghurt, while the mixture of honey and maple syrup gives the blend a distinctly indulgent character. Waitrose describes it as a luxury premium granola baked to a crunchy, chunky perfection, and the ingredient list certainly supports that positioning, with a generous collection of nuts and seeds running through the oats. It is also Vegetarian Society Approved and suitable for a kosher diet, although it is important to note that this is not a vegan or gluten-free product.
The appeal here is really about texture as much as flavour. A good granola needs to offer more than a sweet taste because it is the crunch that makes the experience satisfying. Scrumshus brings together jumbo oats, almonds, cashews and hazelnuts with sunflower and pumpkin seeds, creating plenty of variation from one spoonful to the next. Raisins and dried cranberries then introduce softer, fruitier elements, preventing the mixture from becoming an endless succession of hard, crunchy pieces. That contrast is one of the things that makes premium granola so enjoyable. You get the substantial bite of the oats and nuts, followed by the chewiness of dried fruit, with the sweetness of honey and maple syrup tying everything together.
At the heart of the recipe are jumbo oats, and their presence is important because they give the granola its substantial character. Rather than creating a fine or powdery cereal texture, jumbo oats retain their identity in the finished product, helping to produce the large, crunchy clusters that make granola so satisfying. When combined with the other ingredients, they provide a substantial foundation for everything else to build upon. The result is something that feels much more generous than a standard bowl of cereal, particularly when served with thick yoghurt and fresh fruit.
The oats also make Scrumshus incredibly versatile. It can be served in the traditional way with milk, but its chunky texture makes it particularly well suited to yoghurt, where the contrast between creamy and crunchy becomes one of the defining characteristics of the breakfast. Add some fresh berries and perhaps a few slices of banana and you have a bowl that looks and tastes considerably more elaborate than the amount of preparation involved would suggest. It is one of those foods that can make an everyday breakfast feel just a little more luxurious without requiring you to spend half an hour in the kitchen.
The sweetness in Scrumshus is central to its character, and honey makes up a substantial 23% of the listed recipe, while maple syrup contributes a further 4%. This is not a granola trying to hide from its sweeter side. Instead, the honey and maple are deliberately part of the experience, complementing the roasted oats, nuts, coconut and dried fruit to create something that feels closer to a breakfast treat than a purely functional cereal.
Honey brings a familiar floral sweetness, while maple syrup has a deeper, more distinctive character that works particularly well with nuts. The combination is especially effective because almonds, cashews and hazelnuts naturally lend themselves to sweeter flavours. Rather than one overwhelming note dominating the bowl, the different ingredients contribute their own characteristics. The result is a granola with a richer flavour profile that should appeal to anyone who enjoys breakfast foods that lean towards indulgence.
That does mean, however, that Scrumshus is not necessarily the choice for someone looking specifically for a low-sugar granola. Waitrose lists the product at 31.6g of sugars per 100g, with a 25g serving containing around 7.9g of sugar based on the published nutritional figures. It is therefore better approached as a premium, sweet and crunchy breakfast rather than marketed as a low-sugar health food.
If the name promises maple and nuts, Scrumshus certainly delivers on that front. Almonds, hazelnuts and cashew nuts all feature in the recipe, creating a much more interesting nut profile than granola containing just one variety. Each brings a slightly different texture and flavour, with almonds offering a familiar firm crunch, cashews providing a softer and creamier nuttiness and hazelnuts adding a deeper, more distinctive roasted character.
This variety is one of the reasons the granola feels premium. Nuts are not simply there as decoration; they form an important part of the overall eating experience. The larger pieces create moments of genuine crunch among the oats, while their natural richness complements the sweetness of the honey and maple syrup. Pumpkin seeds and sunflower seeds add another dimension, providing smaller crunchy elements that fill the spaces between the larger ingredients.
There is also something wonderfully satisfying about discovering a sizeable nut in a bowl of granola. Instead of every mouthful being identical, there is a degree of unpredictability. One spoonful might be mostly oats and raisins, while the next could contain a generous piece of almond or cashew. That variation keeps the experience interesting and makes it very easy to understand why granola has become such a popular premium breakfast choice.
It would be easy for a granola containing so many nuts and seeds to become overwhelmingly rich, which is where the dried fruit comes into play. Scrumshus includes both raisins and sugar-infused dried sliced cranberries. Their presence introduces a softer, fruitier contrast to the crunchy ingredients, while the natural tartness of cranberries helps offset some of the richness from the honey and nuts.
The cranberries are particularly useful because they provide a slightly sharper flavour against the sweeter elements of the granola. Raisins, meanwhile, offer a more familiar dried-fruit sweetness and chewy texture. Together, the two make the mixture considerably more varied than one based entirely around oats and nuts.
This is also where fresh fruit can take the breakfast in another direction. Adding blueberries, strawberries, raspberries or sliced banana brings additional freshness to the bowl, making the overall combination feel lighter while retaining the crunch and sweetness of the granola itself. A spoonful of Greek yoghurt and some fresh berries would be an obvious pairing, while a plant-based yoghurt could provide a dairy-free alternative, although the granola itself contains honey and therefore is not vegan.
Coconut is another ingredient that helps distinguish Scrumshus from more conventional nut granolas. It appears relatively early in the ingredient list, following the jumbo oats and honey, so it isn't simply a token addition. Its flavour works naturally with maple, honey and dried fruit, giving the blend a slightly more exotic character without overwhelming the familiar toasted-oat foundation.
The coconut also contributes to the textural variety. When combined with oats, seeds and nuts, it becomes another small element to discover throughout the bowl. It helps prevent the granola from becoming too dominated by one particular texture, which is especially important when you're eating it regularly.
One of the more interesting claims surrounding Scrumshus is that it is served in some of the finest hotels. Waitrose's product description specifically highlights this positioning, describing it as a luxury granola intended to bring that experience into everyday eating. It is easy to see why the product would work in that environment.
Hotel breakfasts are often about abundance and choice, and granola fits naturally into that setting. Served alongside fresh fruit, yoghurt, pastries and other breakfast options, a generous bowl of crunchy granola can feel like a more sophisticated alternative to ordinary cereal. Scrumshus has the visual and textural characteristics to make that transition from hotel breakfast table to home kitchen particularly easily.
At home, you can recreate some of that feeling with very little effort. A glass or ceramic bowl, thick yoghurt, a handful of fresh berries and a generous scattering of Scrumshus can turn breakfast into something that feels considerably more special than simply pouring cereal into a bowl. It is a small luxury, but sometimes those are the ones that make the biggest difference to a morning.
The obvious approach is to add milk, but that arguably doesn't make the most of everything the granola has to offer. The combination of crunchy oats, nuts, seeds and dried fruit is particularly well suited to thick yoghurt because the creamy texture provides such a strong contrast. Greek yoghurt would work beautifully for a rich and tangy combination, while natural yoghurt would allow the maple, honey and fruit flavours to take centre stage.
Fresh fruit is another natural partner. Strawberries and raspberries would introduce acidity and freshness, while banana would complement the honey, maple and nut flavours particularly well. For something more indulgent, a small drizzle of additional maple syrup could be added, although the granola already has plenty of sweetness of its own.
It can also be sprinkled over porridge. That might sound like an unusual combination of two oat-based breakfasts, but the contrast is surprisingly appealing. Porridge provides warmth and softness while Scrumshus introduces crunch, nuts and dried fruit. It is an easy way of transforming a basic bowl of porridge into something considerably more interesting.
For anyone interested in the nutritional side of their breakfast, Waitrose provides detailed figures for the product. Per 100g, Scrumshus contains 445 calories, 17.7g of fat, 7.0g of which are saturates, 58.7g of carbohydrate, 31.6g of sugars, 7.6g of fibre and 9.0g of protein, with 0g of salt listed. Waitrose gives a 25g serving size and states that the 500g package contains approximately 20 servings.
Those figures help put the product into perspective. The presence of nuts, seeds, honey and maple syrup gives Scrumshus a relatively energy-dense and sweet profile, so it is better viewed as a premium indulgent granola than a low-calorie breakfast option. At the same time, the recipe contains oats, nuts, seeds, dried fruit and coconut, giving it a more substantial ingredient profile than a cereal based primarily around refined grains and added sweetness.
As ever, the nutritional information on the current packaging should be treated as the final reference point because food formulations can change. Waitrose itself advises customers to check the product label, particularly where allergens or dietary requirements are concerned.
There is also a small packaging detail worth mentioning. Waitrose describes Scrumshus as being presented in an eco-friendly box, while the product description says it is the same delicious Scrumshus in that packaging. It gives the product a slightly more premium presentation than the conventional plastic cereal bag and fits nicely with the overall positioning of the granola as something intended to feel a little more special.
The box also gives it a rather attractive presence in the kitchen. Premium food products often succeed partly because they feel like something you are happy to leave on display, and a well-presented granola can certainly become part of the breakfast-table experience rather than something hidden away in the cupboard.
Scrumshus The Premium Granola Maple & Nuts is a breakfast product that knows exactly what it wants to be. It isn't pretending to be a minimalist, low-sugar cereal, nor is it trying to hide its indulgent nature behind complicated health claims. Instead, it embraces the things that make granola enjoyable: substantial jumbo oats, plenty of nuts and seeds, chewy dried fruit, coconut, honey and maple syrup.
The result is a crunchy, richly flavoured granola with enough variety to make every spoonful interesting. Almonds, cashews and hazelnuts provide the substantial nutty crunch, sunflower and pumpkin seeds fill out the texture, raisins and cranberries bring fruitiness, while honey and maple syrup give the whole mixture its unmistakably indulgent character.
It works beautifully with yoghurt and fresh fruit, can add texture to porridge and has enough flavour to become a dessert topping in its own right. The fact that Waitrose lists it as Vegetarian Society Approved and kosher adds to its versatility, although anyone avoiding gluten, nuts or other listed allergens will need to pay close attention to the packaging and allergy information.
At £4.90 on the current Amazon offer, the 500g box becomes an appealing way to bring a little more luxury to an otherwise ordinary morning. It is sweet, crunchy, nutty and unapologetically indulgent, which is precisely why it works.
Sometimes breakfast doesn't need to be sensible.
Sometimes it just needs to be scrumshus.
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