In a world full of craft cocktails, canned spritzers, and premium hard seltzers, it takes a bold idea to stand out. Enter YIXO—the UK brand reinventing a legendary party classic: the jelly shot. With a clever twist on nostalgic fun, YIXO (WHY I KISS HUG) has brought the boozy bite-sized treat into the 21st century, turning it into a vibrant, ready-to-go indulgence for adults who want their drinks to be as playful as they are potent.
Forget messy kitchen experiments with gelatine and vodka—YIXO is here to do the work for you. With stylish packaging, bar-quality flavours, and a generous 12.5% ABV in every pot, these aren’t your uni-era jello shots. They’re the elevated, no-fuss way to spark fun, fuel celebrations, and add a jiggly splash of personality to any gathering.
At the heart of YIXO lies a mission that’s refreshingly simple: bring the fun back. The brand launched in the UK with one clear goal—take something people already love and make it better. By refining a party staple and removing all the hassle, YIXO bridges the gap between convenience and quality, proving that playful doesn’t have to mean lowbrow.
Founded by a team who understand both the nightlife scene and the value of good design, YIXO is more than a novelty—it’s a vibe. It’s for the people who host with flair, drink with intent, and believe fun should be effortless. Whether you're planning a wild weekend or just adding some sparkle to your Friday night, YIXO is your new go-to.
YIXO’s strength lies in its diverse and imaginative flavour line-up, which draws inspiration from classic cocktails, nostalgic favourites, and unexpected fusions. Each jelly shot is a 50ml dose of flavour-packed alcohol, offering a smooth yet boozy experience that’s perfect for sipping, slurping, or shotting straight down.
Here’s a taste of what’s currently on offer:
Cola – A fizzy, familiar treat with a cheeky alcoholic kick, reminiscent of your favourite soda with grown-up appeal.
Margarita – Zesty lime with a hint of salt and tequila warmth, this is a fiesta in jelly form.
Chocolate & Whisky – Deep, indulgent, and slightly smoky, this one feels like dessert with a punch.
Irish Cream – Velvety, rich, and creamy with notes of coffee and cocoa—a smooth sipper that feels luxurious.
Orange & Vodka – Bright, juicy citrus with a crisp vodka finish, evoking the freshness of a Screwdriver.
Mojito – Minty, limey, and refreshingly herbal, this one is a cooling blast of cocktail cool.
Pink Lemonade – Sweet, tart, and playfully pink, it brings a candy-shop twist with a clean vodka undercurrent.
Lime & Rum – Sharp, tropical, and spirit-forward—think Caipirinha meets jelly shot.
Each shot is meticulously balanced to highlight its flavour profile while keeping the alcohol present but not overpowering. The variety means there’s something for everyone—from the sweet tooth to the cocktail connoisseur.
Let’s talk packaging. If you’ve ever opened a YIXO Party Pack, you know these aren't just alcohol shots—they’re party-ready accessories. The shots arrive in neat, recyclable pots with bold colours, sleek labels, and a minimalist aesthetic that feels current and Instagram-friendly. Peel-back lids make them easy to open, while the stackable design makes them ideal for travel, events, or stashing in your fridge until showtime.
The branding walks a line between playful and polished. YIXO knows how to have fun but doesn’t feel cheap or childish. It’s cheeky without being cringe, and grown-up without being serious. In short: it looks just as good on a rooftop cocktail tray as it does in your festival bum bag.
YIXO offers seamless online ordering through their website, with options to buy individual flavours or variety packs. Delivery is prompt, and the packaging is secure enough to handle transit without damage.
Once you receive them, they can be stored in the fridge and served chilled—no extra steps or mixing required. It’s this zero-prep factor, combined with high-quality flavour and presentation, that gives YIXO its serious edge.
What really sets YIXO apart is how seriously good the shots taste. This isn’t just vodka in jelly. Each flavour is crafted with care, capturing cocktail vibes or dessert notes in a compact, satisfying format.
The texture is firm but smooth—not rubbery or gritty—which makes the shots easy to eat straight from the pot. You get a pleasant mouthfeel that melts evenly, releasing flavour and alcohol in one delicious go.
Standouts from a recent tasting include:
The Chocolate & Whisky, which surprised with its balance of richness and warmth, offering a grown-up twist on chocolate pudding with a boozy backbone.
The Mojito, which delivers the same refreshing clarity you’d expect from a freshly muddled mint and lime cocktail.
And the Cola, which hits just the right nostalgic note, like a spiked version of your favourite childhood sweet.
There’s no artificial aftertaste, and no unpleasant burn—just full-flavoured, well-executed jellies that make you want to try every single one.
If you're wondering when and where to bring out a tray of YIXOs, the better question might be: when not to? These jelly shots are the Swiss Army knife of party drinks. They work everywhere.
House Parties – A surefire way to get the vibe going. Line them up, serve chilled, and watch people get excited.
Weddings – Add them to your drinks reception or pop them into the evening buffet. They double as conversation starters and mini desserts.
Festivals – Lightweight, resealable, and no need for mixers or glassware. Just chill and go.
Hen & Stag Dos – YIXO is practically made for these events. No prep, no clean-up, and everyone gets something fun.
Gifting – The perfect add-on to a birthday hamper or as a cheeky treat for a friend who’s just finished exams or landed a new job.
Corporate Events & Launches – For brands and hosts who want to make an impact, YIXO offers that perfect mix of novelty and sophistication.
And thanks to their alcohol content and portion size, they’re socially shareable but individually satisfying—you’re not just sampling a flavour, you’re getting a mini cocktail experience in one mouthful.
YIXO is aimed at a social, style-conscious crowd who appreciate the experience of drinking just as much as the drink itself. This includes:
Young professionals and creatives who want something unique for dinner parties and gatherings.
Festival-goers and students looking for portable, no-fuss drinks that stand out.
Hosts and planners who need efficient yet impressive drinks for events.
Cocktail lovers curious to try their favourite flavours in an unexpected format.
It's the kind of product that thrives on word-of-mouth. One taste, and you're telling everyone at the party where you got them from.
YIXO has successfully repositioned the humble jelly shot into something that feels modern, indulgent, and worth sharing. There’s room to grow, of course—perhaps limited-edition seasonal flavours, collaboration drops, or themed party kits. But even as it stands, YIXO has created a product that feels fresh and fills a gap we didn’t know was missing.
It’s drinkable, delicious, and just disruptive enough to stand out in a saturated market of predictable drinks.
In a drinks landscape increasingly obsessed with innovation and aesthetics, YIXO nails both. It’s a rare hybrid of practicality, playfulness, and premium appeal, all packed into a tiny, wobbly pot of joy. Whether you’re organising a celebration or just want something different in your drinks fridge, YIXO is a brand that promises fun—and actually delivers it.
YIXO isn’t just a drink. It’s a moment. It’s a memory in the making. And it’s ready to party whenever you are.
YOU CAN PURCHASE THE YIXO JELLO SHOTS BELOW