TripleM Reviews - It’s A London Thing by Rythmik Cocktails Review: A Taste of the Capital

It’s A London Thing by Rythmik Cocktails Review: A Taste of the Capital

There are drinks you order to quench your thirst, drinks you sip to wind down, and drinks that simply become part of the background in a busy evening. And then there are drinks that feel like a statement—like they’ve been crafted not just to be consumed, but to be experienced, to leave a memory as vivid as the night itself. It’s A London Thing by Rythmik Cocktails is unmistakably one of the latter. More than just a ready-to-drink cocktail, it’s a bottled embodiment of a city that never stops reinventing itself, carrying the pulse of London in every pour.

From the moment the name rolls off your tongue, there’s a story. London isn’t just a location on a map. It’s an attitude, a mood, a rhythm. Rythmik Cocktails clearly understood that when they brought this creation to life. Their aim wasn’t to make “just another drink” to join the crowded shelves of supermarkets and off-licenses. Instead, they set out to distill the eclectic vibrancy of the capital itself, presenting a drink that speaks to London’s energy, diversity, and cultural heartbeat. The result? A cocktail that doesn’t just taste good—it feels like London in liquid form.

The Rise of Rythmik Cocktails

Before diving into the glass, it’s worth looking at the brand behind it. Rythmik Cocktails is not your typical beverage company. Their story begins with a vision of breaking away from formulaic drinks and capturing something much more immersive. They’ve embraced a consumer-driven ethos, one that focuses on creating flavour experiences that align with how people actually live, socialise, and express themselves in modern cities.

Instead of seeing cocktails purely as recipes of alcohol, mixers, and garnish, Rythmik sees them as cultural artifacts—tiny, transportable pieces of lifestyle. A cocktail is music, fashion, art, nightlife, and social connection all wrapped into one. With that philosophy, they’ve been building a collection that’s as much about storytelling and identity as it is about the drink itself.

And It’s A London Thing might just be their flagship statement. It’s a drink that says: “This is who we are, and this is where we’re from.” The very title is unapologetic—instantly local, proudly rooted, and confident enough to wear its city like a badge of honour.

The First Encounter: Packaging and Presentation

A review of a product like this doesn’t start with the first sip. It starts the moment you see the bottle. And this is where Rythmik’s attention to detail shines. The bottle is sleek and modern, with a visual aesthetic that feels more like a fashion accessory than a mere container. Matte-black accents, bold lettering, and clean lines make it feel at home in the curated interiors of a Shoreditch loft or sitting under neon lights in a Brixton bar.

This isn’t accidental. In today’s world, where social media aesthetics often dictate what’s shared and celebrated, the look of a drink is as crucial as its taste. And Rythmik clearly understands that. It’s A London Thing looks the part before you’ve even cracked it open. It looks like something designed to be held confidently in a crowd, to catch the light in a photograph, and to signal to others that you’re sipping on something stylish, something with cultural weight.

Even the name placement feels intentional. It’s not a coy label that whispers from the side of the bottle—it’s front and centre, commanding attention, much like London itself does in the global imagination.

The Pour: Aroma and Anticipation

Crack the seal, and the first introduction comes not through sight, but smell. The aroma that rises is layered, immediate, and intriguing. There’s a brightness to it, an invitation that hints at fruit and spice, but underpinned by a complexity that keeps you guessing. It doesn’t assault the senses but rather draws you in slowly, like walking past the open doors of a Soho cocktail bar and catching a swirl of citrus, botanicals, and mystery.

Here, Rythmik have leaned into balance. The bouquet is neither too sweet nor too sharp. It carries an urban sophistication, as though the aroma itself has been designed to mirror the paradox of London: modern yet historic, eclectic yet refined.

The anticipation builds as the liquid catches the light. In a glass, the drink reveals its character—polished and inviting, the colour suggesting warmth and depth. It’s a cocktail that feels alive, ready to make its entrance.

The Taste: London in a Sip

This is where It’s A London Thing delivers on its promise. The first sip is both familiar and surprising. There’s a smoothness that makes it approachable, a friendliness that immediately disarms. But layered into that smoothness is a vibrant complexity. Notes unfold in rhythm—first the brightness of fruit, then a kick of spice, followed by a lingering finish that reminds you this is no ordinary cocktail.

What makes the flavour so engaging is its duality. It’s easy enough to drink without overthinking, perfect for social settings where the vibe matters as much as the drink. Yet it’s also nuanced enough for those who pause and pay attention, rewarding the drinker with layers of taste that evolve as you sip.

The flavour doesn’t just rest on sweetness or alcohol strength. Instead, it dances between contrasts—light and dark, smooth and bold, sweet and tangy. It’s as though the drink itself is mimicking London’s personality: a city that thrives on contrasts, where history sits beside futurism, where grime music shares space with classical concerts, and where street food vendors trade alongside Michelin-starred restaurants.

Cultural Resonance: Why London?

Why call it It’s A London Thing? The answer lies in more than geography. London is more than a city—it’s a brand, a lifestyle, a global cultural icon. To drink something that carries that name is to participate in an experience, even if only symbolically.

London is nightlife. It’s fashion week. It’s underground music venues and rooftop bars. It’s cosmopolitan diversity where every language is spoken, every cuisine represented, every style seen. By naming their cocktail this way, Rythmik Cocktails isn’t just describing a drink—they’re anchoring it to a set of values and vibes that resonate worldwide.

For Londoners, sipping it feels like drinking a reflection of home. For those outside the city, it’s a way to tap into the mood of the capital without boarding a plane. It’s aspirational, yet accessible. And that dual resonance is a clever stroke of branding.

Rythmik’s Ethos: More Than Just Cocktails

It’s worth pausing on what Rythmik Cocktails stands for, because it directly shapes how this product feels. This is a brand built on rhythm—hence the name. Rhythm in music, rhythm in nightlife, rhythm in social energy. Every product they release is designed not just to fill a glass, but to accompany a moment.

Their ethos is consumer-centric, rooted in understanding that drinks today are part of a broader lifestyle ecosystem. We don’t just drink cocktails at bars anymore—we drink them at home, at picnics, at rooftop gatherings, and yes, we post them on Instagram. Rythmik recognises this shift and creates drinks that are versatile, stylish, and tuned to the modern consumer’s expectations.

By doing so, they’re not only selling cocktails—they’re selling experiences. And It’s A London Thing is perhaps the clearest articulation of that vision.

The QR Code That Brings the Drink to Life

What makes It’s A London Thing stand out isn’t just its bold flavour profile — it’s the way the drink is designed to be an experience that goes beyond the glass. Every bottle comes with a QR code on the label, and scanning it unlocks a specially curated music mix. This clever touch instantly connects the cocktail to a soundtrack, creating an atmosphere that’s as important as the taste itself.

The idea is simple but brilliant: cocktails are rarely just about what’s in the glass, they’re about moments. By adding music into the mix, Rythmik turns a drink into an event. The playlist you access through the QR code has been crafted to match the vibe of the cocktail — in this case, beats that echo the energy and culture of London. It feels less like you’re having a drink at home and more like you’re being transported into the heart of the city’s nightlife.

This small detail has a big impact. Instead of pouring a cocktail and leaving it at that, you’re invited to hit play, take a sip, and let the rhythm set the pace. The music helps shape the mood, whether you’re hosting friends or simply winding down after a long day. It adds depth, turning something familiar into something immersive.

In an age where food and drink brands are constantly looking for ways to stand out, this is a genuinely smart innovation. The QR code doesn’t feel like an afterthought or a marketing gimmick; it feels integral to what Rythmik is trying to create — a fusion of taste, culture, and sound. With It’s A London Thing, you don’t just taste London, you hear it too.

Comparisons: Where It Sits in the Market

In the crowded world of ready-to-drink cocktails, standing out is no small feat. From high-street supermarket cans to artisanal small-batch releases, the competition is fierce. Where does It’s A London Thing sit among them?

Unlike the quick-grab cans of gin-and-tonic or vodka soda, this is not a product that screams convenience above all else. Yes, it’s portable and easy to enjoy, but it carries with it a premium aura. It feels closer to brands like World of Zing or NIO Cocktails, where the craftsmanship and story are just as important as the liquid.

What gives Rythmik an edge is their cultural positioning. They’re not simply targeting cocktail enthusiasts—they’re targeting those who see their drink as part of their identity, as much an expression as their sneakers, playlist, or fashion. And in that sense, It’s A London Thing occupies a unique niche: premium, stylish, and deeply tied to cultural narrative.

The Experience: Where It Belongs

Every drink has its setting. Beer belongs at a match, champagne at a celebration, whisky by a fireplace. Where does It’s A London Thing belong? The answer: anywhere London lives.

Picture it at a pre-drinks gathering in a Hackney flat, at an afterparty in Camden, at a rooftop event overlooking the Thames. Picture it at a festival where music and fashion collide, or at a housewarming where the crowd is as diverse as the city itself. This drink doesn’t demand exclusivity—it thrives in inclusivity. It belongs wherever people gather to celebrate life, style, and connection.

That’s the genius of its design. It doesn’t box itself into one setting, but rather adapts to the rhythms of the city, much like Londoners themselves.

ALL IN ALL

So, what does the review come down to? It’s A London Thing by Rythmik Cocktails is more than a drink. It’s a bottled story, a lifestyle accessory, and a cultural statement. It’s polished, stylish, and full of character. From the packaging to the pour, from the aroma to the finish, it consistently delivers on its promise: to give you a taste of London in a glass.

It’s rare that a ready-to-drink cocktail manages to feel this intentional, this layered, this complete. But Rythmik has achieved it. And in doing so, they’ve created not just a beverage, but an experience—an experience that resonates with the heartbeat of one of the world’s most iconic cities.

If you want a drink that feels like more than just refreshment—if you want a drink that carries with it the energy, diversity, and style of a global capital—then this is the one. Because ultimately, as the name proudly declares, it’s a London thing.