HOME / FOOD & DRINK REVIEWS

The Curators: Redefining the Snack Aisle

The story of The Curators begins not in a lab or a corporate boardroom, but in a moment of frustration. Founders Max Rees and Ed Hauck looked at the snack shelves and noticed a depressing trend: endless rows of crisps, chocolate bars, and protein products that promised health but tasted like cardboard. Consumers—especially those who worked hard, trained hard, and wanted to eat better—were being forced to choose between flavor and function.

Launched in 2018, The Curators was their answer. The idea was simple but bold: combine premium ingredients, culinary creativity, and nutritional benefits into snacks that didn’t compromise. Their first products included protein-rich biltong, light-as-air pork puffs, and later, the now-iconic Cheesies.

Cheesies were a revelation. By baking real cheese until it crisped, The Curators gave cheese a new identity: portable, crunchy, and utterly snackable. They didn’t just replicate the cheese-flavored crisp—they created something entirely new.

The Goat’s Cheese Cheesies stand as one of their more adventurous creations, highlighting not cheddar or gouda, but goat’s cheese—an ingredient prized for its tang and sophistication. By taking such a bold cheese and reworking it into a snack format, The Curators showed once again that they aren’t afraid to push boundaries.

First Impressions: A Bag Full of Surprises

Tear open a pouch of Goat’s Cheese Cheesies, and you’re met with a fragrance that immediately sets them apart from any other snack. It’s the unmistakable tang of goat’s cheese—sharp, earthy, slightly sweet—concentrated into bite-sized bursts.

Visually, each Cheesie is golden and irregularly shaped, like little nuggets of treasure. They’re not uniform like crisps or cubes; instead, they look artisanal, as though every bite was handcrafted. This irregularity is part of the charm—proof that this is real cheese, baked, not molded into artificial perfection.

The first bite is transformative. The crunch comes first—light yet decisive—followed instantly by the rush of flavor. Goat’s cheese has always been distinctive, but here it feels magnified. The tang is bold, the creaminess lingers at the edges, and the aftertaste is deeply savory. Unlike many processed cheese snacks, there’s no powder, no artificial dusting—just the essence of the cheese itself.

Texture and Taste: A Sensory Journey

Texture is everything in snacking. We crave crunch, snap, and contrast. Goat’s Cheese Cheesies deliver this in spades. They’re crispy on the outside, almost airy within, and they dissolve slowly into a creamy aftertaste, reminding you of their dairy origins.

The flavor profile is just as layered. Goat’s cheese is naturally tangier and more complex than cow’s milk cheese, offering faint notes of grass, herbs, and a slight sweetness. When baked, these qualities are intensified, giving Cheesies a punchy personality that feels both indulgent and refined.

For lovers of bold flavors, this snack is a dream. For those new to goat’s cheese, it’s an accessible way to experience its uniqueness without committing to a full wedge of chèvre on a cheeseboard.

Nutrition Without Compromise

One of the most remarkable aspects of Cheesies is their nutritional profile. Each bag contains just one ingredient: goat’s cheese (made from pasteurized goat’s milk, salt, lactic starter, and rennet). No additives, no preservatives, no artificial flavors.

• A 20g pouch of Goat’s Cheese Cheesies contains approximately:

• 126 kcal

• 7g protein

• 11g fat

• 0g carbs

That’s it.

For those following low-carb or keto diets, Cheesies are a godsend. For diabetics, they offer satisfaction without the sugar spikes. For vegetarians, they’re a savory option that skips gelatin or hidden animal ingredients. And for anyone seeking a snack that feels indulgent but aligns with modern health goals, Cheesies hit the mark perfectly.

The Versatility of Cheesies

What makes Goat’s Cheese Cheesies truly remarkable is their adaptability. They don’t just belong to one category of snacking—they slide seamlessly into multiple roles.

At the office, they’re the perfect desk-side pick-me-up. On the commute, they’re tidy, mess-free, and travel well. In lunchboxes, they bring protein-rich satisfaction without sugary overload.

Then there’s their role in social eating. Pair them with a glass of crisp Sauvignon Blanc, and you’ve got a wine-and-cheese moment minus the cheeseboard. Scatter them over salads as crunchy toppers, and suddenly your lunch feels restaurant-quality. Crush them lightly and sprinkle over roasted vegetables for an added punch of flavor.

The possibilities are endless. Cheesies are proof that innovation in food doesn’t always mean adding more—it sometimes means taking away everything but the essential.

A Snack for Our Times

We live in an age where food is no longer just fuel; it’s identity, culture, and self-care. Consumers today demand more from snacks: transparency, nutritional value, portability, and taste. Goat’s Cheese Cheesies check all those boxes.

They reflect broader cultural shifts toward clean eating and mindful indulgence. They cater to the protein revolution, where gym-goers, athletes, and everyday professionals alike are seeking protein-rich foods to sustain energy. They embrace the snacking evolution, where busy lifestyles demand small, frequent meals that don’t compromise on nutrition.

In many ways, Goat’s Cheese Cheesies are less a snack and more a philosophy: that pleasure and wellness can coexist, that simple foods can be extraordinary, and that indulgence doesn’t have to mean guilt.

Snacking in the Future

As food trends evolve, it’s clear that consumers want more from less: fewer ingredients, less processing, but more flavor, more protein, more innovation. Cheesies are at the heart of this movement.

They show us that the future of snacking isn’t about artificial enhancements but about rethinking what’s already in front of us. Goat’s Cheese Cheesies may be only one product in The Curators’ lineup, but they exemplify the brand’s ethos: reimagine the ordinary into something extraordinary.

ALL IN ALL: A Tiny Revolution in Every Bite

At first glance, Goat’s Cheese Cheesies might seem like a novelty. But after a few bites, it becomes clear—they’re a quiet revolution. By taking something as traditional as goat’s cheese and giving it a modern twist, The Curators have created a snack that speaks to our time: bold in flavor, transparent in ingredients, balanced in nutrition, and endlessly versatile.

This isn’t just a snack for goat’s cheese lovers. It’s for anyone who believes that food can be both simple and special, both indulgent and mindful. It’s for busy parents, gym-goers, wine enthusiasts, and curious snackers alike.

The Goat’s Cheese Cheesies are more than just crisps made from cheese. They’re a testament to the power of innovation, the joy of real food, and the beauty of crunch.

PAGES YOU MAY LIKE